The tool we were looking for ourselves.
Eighteen years of restaurants, hotels, technology and consulting firms taught the founders what running a business every day really means — and what slows it down. Datashaker is the tool they were looking for themselves.
Eighteen years across restaurants and hotels, technology and consulting firms. Different trades, the same grind: hours lost to admin, complexity growing, decisions made by guesswork, problems always tackled after the fact. Out of that came a tool that takes the administrative work off the table and gives back clarity on the numbers, every morning, with a clear direction on what to do. Small by choice, equipped like the big ones.
— The Datashaker team, Lugano
Read the manifestoFrom business owners, for business owners.
Three things we believe in.
The market leads us
Whoever runs a business knows their trade better than anyone. That's where we start: every product decision comes out of listening and goes back to the people doing the work, to be put to the test. The direction is shown to us by whoever uses Datashaker every day. We aren't the directors of this craft — we're at its service.
Whoever creates value keeps it
Whoever puts in capital, time and passion has a right to the fruits of what they build — and to the data that tells its story. Value belongs to whoever generates it, and whoever generates it decides. Datashaker is a means, never an end: it takes the business owner and the fiduciary where they've chosen to go.
The unexpected teaches us
Every jolt carries a lesson no forecast would have given. A client changing course, a feature to rethink, a shift in the market: those are the moments when the work gets sharper. We read them for what they are and come out better equipped. It's the principle that keeps small businesses alive: close enough to reality to catch it, agile enough to grow with it.